Traditional methods of marketing—billboards, direct mail, commercials, and radio jingles—dominated the industry for decades, but nowadays more businesses are making the switch to digital. Read on to learn more about how shifting to digital marketing can be beneficial to your business.
Target Your Customers and Monitor ROI
Printed ads and television commercials might reach a large number of people, but how many of them are your ideal customers? Digital advertising solutions allow you to specifically narrow down your audience, so you can be sure you’re reaching people who are interested in your business. And with 1.73 billion daily active users on Facebook, it just makes sense to showcase your message where it will be seen.
Digital marketing solutions also make it easy to measure the effectiveness of your advertising campaign and monitor your return on investment. While household mailboxes are often adorned with “no flyers” signs, and video streaming has made commercials a thing of the past, it’s a lot harder to escape digital ads when scrolling social media. Our reports will outline how many people viewed your ad, the click-through rate, and more, so you can clearly see how effective your campaign was.
Easily Adjust Your Strategy
If 2020 has taught us anything, it’s that businesses need to be able to adapt on the fly. Digital marketing solutions give you the flexibility to edit your ads or adjust your messaging, without worrying about wasted resources. Digital marketing solutions also make it easy to control your business’ online reputation, so you can quickly respond to reviews or answer customer questions.
The New Era of Marketing
In addition to improved control and convenience, digital marketing solutions give business owners new ways to connect with their customers. 43% of customers use social media to research products before purchasing, so if your business is not on social media, you’re missing out. Regularly posting to social media helps build trust with your customers, establishing you not only as an expert in your industry, but also someone who will pick up the phone when it rings.
At Treemacity, we know that small business owners have a lot on their plate. That’s why we’re here to get you online, so you can focus on growing your business into the future. Our holistic approach to digital marketing means you’ll receive full-service solutions designed for your business. Visit our website to get started—new customers receive 15% off!